Group Policies and Guidelines
Group Recruitment Policy
Travel Policy
Whistle Blowing
Through a nationwide network of branches and showrooms, we manage the import, distribution and after-sales servicing of a comprehensive portfolio of automotive brands covering the agricultural and construction equipment, and passenger and commercial vehicles sectors.
We have a strong brand position in the heavy equipment segment with New Holland remaining one of the top three tractor brands in Myanmar, introducing new technology to the agriculture sector including the first sugarcane and combine harvesters. New Holland is also introducing larger heavy equipment and precision farming technology to commercial farming operators to help improve the productivity, crop quality and mechanisation of Myanmar’s agriculture industry. We also serve the construction equipment market with the JCB brand. In 2019, Yoma JCB successfully landed its first government tender to supply excavators to the Yangon City Development Committee.
For our passenger and commercial vehicle segment, we represent the Volkswagen, Mitsubishi, Hino, Denso, Ducati and Bridgestone tyre brands; which makes us the only company in Myanmar with a comprehensive suite of automotive brands. We now have a showroom in Yangon and Mandalay for our Volkswagen business as well as a Hino Motors showroom.
The Pun Hlaing Hospitals operate hospitals and clinics in Yangon as well as Mandalay with a mission to provide affordable and accessible healthcare to all socio-economic segments. It is a joint venture between FMI and OUE Lippo Healthcare, a regional healthcare group with headquarters in Singapore.
We are currently the only hospital in Myanmar to be awarded the Joint Commission International Accreditation (JCIA), the gold-standard accreditation in hospital certifications worldwide from the Joint Commission International. Our aim is to increase our hospital reach by building a nationwide ‘hub and spoke’ service delivery model of healthcare services and facilities, focusing on a holistic approach to deliver the four dimensions of health — physical, spiritual, psychological and social.
We have full-time specialist doctors across most major specialties, a model that is very unique in Myanmar. Over 95% of our specialist doctors are Myanmar doctors with extensive experience in countries such as USA, UK, Australia, Malaysia and Singapore. All of them have returned home with a primary purpose of bringing back their vast international experience to improve healthcare for our people.
Memories Group is our travel and tourism arm, operating an integrated tourism platform which connects its hotels, experiences and services businesses to provide a seamless one-of-a-kind experience aimed at creating lasting memories. Our mission is to be the first choice in creating warm and genuine memories of Myanmar and beyond.
In Yangon, we have Awei Metta, a chic and urban resort that hosts an 18-hole world-class golf course designed by Gary Player. It is an urban retreat in nature – a destination within the city that offers the perfect getaway from the hustle and bustle of Yangon city. In the south of Myanmar lies a true gem in the Mergui Archipelago; Awei Pila, which sits on a private island. Located 80 km from the shoreline of Kawthaung, on the northernmost beach of Pila Island, Awei Pila is surrounded by virgin forest with views out to the open Andaman Sea.
Our Keinnara collection showcases boutique eco-lodges offering tranquility and comfort amidst nature. We have Keinnara Hpa-An and Keinnara Loikaw, providing travellers the opportunity to relax, unwind and recharge while exploring the rustic, less-traversed parts of Myanmar. Our Hotel Suggati Collection is catered to business travellers; the first hotel, a three-star urban city hotel, is located in Mawlamyaing.
Memories Group Experiences includes spectacular hot air balloon rides with our iconic Balloons over Myanmar, over the temples of Bagan, the beautiful city of Loikaw, and the majestic Inle Lake. We offer experiences from air to sea – our fleet of luxury sailing boats falls under Burma Boating, taking intrepid travelers around the magical Mergui Archipelago.
Memories Travel is a bespoke travel services operator that focuses on creating unforgettable experiences through luxury activities and accommodation. For anyone who wants the perfect trip, Memories Travel is here to customize and take care of the planning.
Over the years, Yoma Strategic has delivered superior returns on its portfolio of investments to create value for shareholders.
Yoma Micro Power mission is to build a better Myanmar for its people by harnessing sustainable energy resources. Electrification is a cornerstone of Myanmar’s economic and social development. Currently, 65% of Myanmar’s population lacks access to grid electricity. Yoma Micro Power builds, owns, operates and maintains small-scale power plants and mini-grids for off-grid rural customers and rooftop grid-tied solar systems for commercial and industrial customers. Our solar-powered mini-grids offer an efficient pathway for rural electrification as we are able to provide an on-grid experience to rural villages that may otherwise have to wait ten or more years to obtain grid electricity.
We also own the rights to 100,000 acres of agricultural land in Irrawaddy Division, of which approximately 3,700 acres has been earmarked for a Robusta coffee plantation. We continue to explore opportunities to rent the land to other strategic operators of agricultural plantations.
We have a strategic business alliance with Mitsubishi Corporation for business opportunities in Myanmar. In addition to partnerships in the real estate and automotive sectors, together with Mitsubishi Corporation, we are also importing, supplying and providing maintenance services for elevators. Yoma Strategic has a 9% interest in a joint venture with JALUX Inc. to upgrade and operate the Mandalay International Airport.
Yoma also has investments in the Myanmar Opportunities Funds, private investment funds managed by Delta Capital Myanmar, which is active in several of Myanmar’s key growth sectors. The funds have raised over US$100 million in capital across two funds since 2013.
We have Group Shared Services in our corporate head office at the Campus. The aim is to simple: to generate efficiencies through the consolidation of internal services in the following areas.
Yoma Land is a leading property developer in the country with a focus on township projects based on the mission of “Building Better Communities for the Future of Myanmar”. Boasting one of Myanmar’s largest landbanks, Yoma Land is transforming Yangon’s cityscape across three strategically located flagship developments – StarCity, Yoma Central and The Peninsula Yangon and Pun Hlaing Estate – and transforming the way people live in Myanmar. From accessible mass market residential offerings to high-end luxury, Yoma Land aims to build communities that are attractive, safe and vibrant, while placing emphasis on innovative designs, building standards and product quality.
Star City is located along the shore of the Bago River. It is a residential development in Thanlyin Township and is the only large-scale residential development located near the Thilawa Special Economic Zone. StarCity recently launched the City Loft project, a modern affordable housing that aims to address the needs of the broader Myanmar community. City Loft combines a competitive price point with mortgage financing of up to 25 years, making homeownership accessible to many who would have been traditionally priced out of the real estate market.
Pun Hlaing Estate is a beautifully landscaped oasis of luxury homes set on a peninsula between the Hlaing and Pan Hlaing Rivers. The estate mainly comprises landed houses and low-rise apartments, set within lush green spaces. The estate offers a unique lifestyle for families with a wide range of amenities, including a world-class 18-hole Gary Player-designed golf course and a sports and country club.
Yoma Central, The Peninsula Yangon and The Peninsula Residences Yangon are part of a premium integrated mixed-use development located in the historic heart of downtown Yangon, at the point where Sule Pagoda Road meets Bogyoke Aung San Road. It symbolises Yangon’s revitalisation as an international city of culture, lifestyle and business.
Yoma Central is an integrated real estate development alongside The Peninsula Yangon, a five-star luxury hotel located in the meticulously-restored former headquarters of the Myanma Railway Company, one of Yangon’s oldest and most cherished colonial-era buildings. There will be two Grade A office towers and a business hotel, all of which are connected seamlessly by a retail podium. The Peninsula Residences Yangon is a collection of 96 luxury private homes crafted by a team of world-class architects and designers and is inspired by Myanmar’s artistic culture and traditions of craftsmanship. Upon its completion currently scheduled in 2021, The Peninsula Residences Yangon will offer a level of quality, comfort and sophistication unprecedented in Myanmar.
Our financial services pillar includes banking and non-banking services. Our mission is to bring financial inclusion through technology to the people of Myanmar.
Founded in 1993, Yoma Bank is Myanmar’s most progressive domestic bank, offering savings products and a wide range of loans and business solutions to individuals, SMEs and local corporate clients to fund their business operations in Myanmar. With over 25 years of being a responsible bank, Yoma Bank has been consistently making significant investments in strategic priorities; people, technology and corporate governance. Yoma Bank stands in the top 5 banks in Myanmar by assets with 3,000+ employees and 80+ branches across the country. Yoma Bank is also the first bank in Myanmar to receive foreign direct investment, with the International Finance Corp (IFC) becoming the first international investor in a local bank in Myanmar, and most recently, Singapore’s sovereign wealth firm GIC, and Norway’s Norfund AS.
Spearheading the technology-driven non-bank financial services platform are Wave Money and Yoma Fleet. Yoma Fleet is one of the country’s largest vehicle lease and rental operators. In 2018, Yoma Fleet added finance lease solutions for SME and retail customers to its product portfolio and launched Yoma Car Share, a daily rental business. In 2019, Yoma Fleet formed a strategic partnership with Tokyo Century, one of Japan’s largest leasing companies.
Wave Money is Myanmar’s leading provider of mobile financial services that is licensed to provide mobile-money services such as money transfers, airtime top-ups, bill payments and cash/salary disbursements. Wave Money has over 58,000 Wave shops across Myanmar, providing easy, fast and reliable mobile financial services through a nationwide agent network. In 2019, Wave Money launched WavePay, the digital payments and e-wallet business. In 2020, Ant Financial, formerly known as Alipay – the highest valued FinTech company in the world – joined Wave Money. This partnership gives Wave Money the opportunity to tap into the experience of Alipay to promote financial inclusion and better serve the underbanked individuals and SMEs in Myanmar.
We are an end-to-end food and beverage platform comprising restaurants, the distribution and bottling of beverages and the provision of wholesale and cold chain logistic services. We are currently the largest restaurant operator in Myanmar with over 70 stores across four international and domestic brands. These brands include KFC Myanmar, Aunty Anne’s and Little Sheep, and the iconic local chain restaurant YKKO.
Our bottling business includes a partnership with Pernod Ricard, the world’s second-largest wines and spirits company, for the production and distribution of alcoholic beverages in Myanmar. With this partnership, Pernod Ricard took over the management of Access Myanmar Distribution Company Limited and relaunched High Class Whisky, a leading domestic whisky label in Myanmar, as Seagram’s High Class. In addition, Pernod Ricard introduced Seagram’s Imperial Blue to the market.
Yoma F&B’s restaurant business is complemented by an end-to-end distribution and logistics platform which comprises KOSPA for logistics and METRO Myanmar for food wholesale and distribution. In 2019, we welcomed SF Express as a joint venture partner in KOSPA. SF Express is one of the leading integrated express logistics service providers in China. METRO Myanmar is a partnership with METRO Group, an internationally leading specialist in food wholesale and retail.
Our history dates back to 1991 when our Chairman, Serge Pun, returned to Yangon after having spent more than two decades building up real estate businesses in Hong Kong, China, Thailand and Malaysia. Upon his return to Myanmar, his homeland, he set up Serge Pun & Associates, followed by First Myanmar Investment (FMI) in 1992. FMI became the first company to be listed on the Yangon Stock Exchange in March 2016, with businesses in many sectors of the economy such as real estate, healthcare, and financial services. Visit website for more information
Yoma Strategic Holdings (Yoma Strategic) was established and listed on the mainboard of the Singapore Stock Exchange in 2006. Yoma Strategic became the vehicle for many international investors to invest in Myanmar and for international brands to partner with. These international partners provide invaluable expertise and capabilities which add to our capacity to execute our business strategy and help to ensure that our projects adhere to international standards. For more information of YSH please visit to website.
In 2018, we brought together a portfolio of travel and tourism businesses under the umbrella of Memories Group and listed it on the Catalyst Board of the Singapore Stock Exchange. Memories Group operates a platform of Hotel, Experiences and Services that includes the iconic Balloons over Bagan. Please visit website to find out more about Memories Group